From evolving the web presence of Wired, Ars Technica, The New Yorker and others, he weaved between digital opportunities, brand partnerships, content creation, and landed into the top experience role in the company. Now at Dow Jones, he heads all revenue across Wall Street Journal portfolio and Dow Jones Media Group’s specialist publications. When he starts on August 27, Dow Jones expects to see him focus on will also see him direct his attention towards the company’s burgeoning live journalism, and events, as well as custom content opportunities and other strategic services.
In his new role, he’s to oversee current and future streams of income for the Journal, as well as for the imprints under Dow Jones Media Group: Barrons, MarketWatch, and Mansion Global.He expressed his excitement to join Dow Jones, including the challenges of addressing what he calls a ‘lack of creativity’ in marketing to a quite-different audience than those who read Wired, The New Yorker, and Vogue.
Stinchcomb will report directly to Dow Jones chief William Lewis, with the opportunity to optimize current streams of income for the media brands. The former chief experience officer immediately highlighted the live journalism and events business, of which he believes has a “ton of upside.”
As for the digital versions of the imprints, Stinchcomb reiterates the opportunities for B2B marketers. “Creativity and marketing through content is a huge opportunity in this space, so I’m excited to dig into the Custom Studios here. They’ve already done some great work, but I think there’s a lot more we could do together.”
Stinchcomb is positive about the opportunities in branded content, as well as his thoughts on emerging tech partnerships for the properties under his purview.
Dow Jones has recently taken a small step towards its future as a media group with a redesign of penta, the luxury and lifestyle content section of Barron’s. And recently, it was announced that over three million people are subscribers amongst all Dow Jones/DJMG imprints.
The addition of Stinchcomb is one that he personally hopes can help drive the group even further forward as a publisher. For him, it goes down to how he and his team approach their work with brands.