The Flipkart Group goes for yet another acquisition. The company has announced that it has finalized the acquisition of AR startup Scapic to enhance its shopping experience capabilities. The Walmart-owned company will acquire a 100% stake in Scapic and onboard its team.
Scapic’s team will work towards accelerating Flipkart’s efforts to provide deeper camera experiences, virtual storefronts, and new opportunities for brand advertising on its platform said Flipkart in a press release.
Speaking on the deal, Kalyan Krishnamurthy, CEO, Flipkart Group, said, “as we make investments that focus on developing and nurturing the retail ecosystem, we are also committed to making our platform easier to navigate and richer for consumers in terms of content and experience. I welcome the Scapic team to Flipkart as we continue our efforts to provide deeper value to our customers.”