To help solve the problem of gifting for Christmas , Boots is launching hundreds of individual ‘Bootiques’: gift edits curated around the countless personalities that make up the fantastic people that we love. Bootiques will appear online, in Boots stores, in out-of-home, social media and experiential channels.
Whoever you are buying for, Boots will have fun, engaging Bootique for them… There will even be a ‘Build Your Own Bootique’ online tool to share your passions with friends and family.
Marketing Director for Boots UK and Ireland, Helen Normoyle said: “This Christmas we want to help the nation feel good, with a fun look at the very real challenge of finding that perfect gift. People’s ever-changing passions and interests can make it tough to buy for them at Christmas. We have used that challenge as a source of creative inspiration to help customers easily shop from the amazing range of gifts Boots have to offer, across our gifting, beauty, health and wellness ranges.”
The campaign will launch with a media event and 90 second film. Starting in a traditional village hall, the film shows the common gifting frustrations of a married couple, Linda and Neil. Another character relates to their frustrations and reaches boiling point on just what a nightmare Christmas shopping has become. The doors to the village hall burst open, and we move through a series of scenes which bring to life some of the people we now have to buy for. From the person who gets up every Sunday at 6am to be yelled at by a fitness instructor, to the person who totally gets why a Beauty influencer contours with a kitchen spatula, the Bootiques are revealed as the perfect solution for all those ridiculously hard to buy for people in your life. The film will air during prime-time on Saturday 9 November with a unique road-block media buy across ITV, Channel 4, Sky, YouTube, Facebook and Twitter