MakeMyTrip Limited has launched a travel game show series on its app named MMT Knock-Knock .This is mainly to woo the travelers for the summer season. This game show aims to excite customers through incredible travel bids, deals, rewards, and games.
Taking customer engagement to the next level, the company is rolling out appointment viewing through engaging and rewarding episodic content on its travel app. The launch of this marketing series is timed ahead of the busy summer travel season for which MakeMyTrip has partnered with several tourism boards, airlines and hotels to offer best in class travel-deals, rewards and prizes for Indians raring to go.
To make the series engaging and fun, the live show will be anchored by well-known television celebrities – Gauhar Khan and Purab Kohli. The 30-minute in-app show will comprise of segments including live bidding for delightful travel deals, quizzing for attractive prizes, original travel entertainment content and a jackpot prize offering exquisite international holidays. The multi-week marketing series will be beamed Live exclusively on MakeMyTrip App every Sunday at 2 PM starting April 7.
Some of the prizes to delight the users include a five-star retreat stay in Maldives, return air tickets to Istanbul for two, an all-inclusive holiday deal for Bhutan, business class return air tickets for two to Paris, and holidays in Andamans. This will be billed as the biggest online travel games how in India.