Come this Valentine’s day you can opt for a gift of nothing to give to your special friend. A British retail chain named Poundland is selling packets of ‘nothing’ for Valentine’s Day as a gifting option for £1 (nearly ₹100) per unit. The product consists of an empty plastic heart in a packaging with the taglines, ‘exactly what you asked for’ and ‘less is more’. Poundland has called the product ‘just a bit of fun’. While some have found the novelty gift funny, environmental groups have come forward against it as it’s a plastic gift.