WhatsApp is planning to enter into health insurance and micro-pension offerings in India. India Head Abhijit Bose revealed WhatsApp’s roadmap towards bringing “critical financial and livelihood services” to mobile users in the country at the Facebook Fuel for India event.
The Facebook-owned company is working with SBI General to launch health insurance products, while HDFC Pension and Singapore-based firm PinBox Solutions are on board for offering micro-pension products. The new developments come alongside WhatsApp’s digital payments venture – WhatsApp Pay.
“These pilots, along with others in edtech, and agritech to name a few, offer tremendous promise and would help support the government of India’s priorities for a more digitized economy, especially for rural and underserved segments,” said Bose.