YouTube Users to Get Buying Options Directly from the Platform


The Google-owned company has shared details about the new feature being tested on a Google support page. YouTube says that the feature will let viewers get relevant information and buying options for products they see in videos.

YouTube is testing this feature that lets users buy products they see in videos directly from the platform. Viewers will be able to discover and shop for products featured in select YouTube videos.

The feature is currently being tested by the video-streaming platform with a small number of users in the US on Android, iOS, and the Web. Viewers will be able to see a list of featured products by clicking on the shopping bag icon that will appear in the bottom left corner of some video. From here, they can explore each product’s page, where they will find more information, related videos, and options to purchase the product.


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