Indian actor Priyanka Chopra Jonas is the new ‘Ambassador for Positive Change’ to support British Fashion Council’s efforts to lead on change, using fashion as a positive platform to inspire future generations.
The BFC said that as its ambassador, Priyanka Chopra Jonas will help raise awareness and promote best practice within the fashion industry, celebrating those that adhere to inclusive and ethical principles and act as a spokesperson for the importance of creative education.
She will have an active role in BFC events throughout the year, including London Fashion Week and the Fashion Awards over a twelve-month period from November 2020 to December 2021.
The BFC statement noted that Chopra Jonas has been the recipient of numerous awards, besides featuring in more than 60 international films. In 2016, she was conferred the Padma Shri, and in December 2019 she received the Danny Kaye Humanitarian Award for her efforts as a UNICEF Goodwill Ambassador.
The BFC said her appointment is part of its strategy around the Institute of Positive Fashion, developed to help the British fashion industry.