Tourism Department gives nod for Rs.2.86 -crore projects
Kerala Tourism Department has given financial sanction for three projects involving a total outlay of Rs 2.86 crore to mount digital and airport-based marketing campaigns to promote the state as an ideal wedding destination, highlighting its huge potential in this highly promising segment.
The three projects — âDestination Wedding Campaign – Airports Translitesâ (Rs 1,39,24,000), âDestination Wedding Campaign – Social media, Google search & Display adsâ (Rs 39,33,334) and âPromotion of Destination Wedding Micrositeâ (Rs 30,09,000) — will focus on the stateâs inherent strengths that make it a global wedding destination.
These campaigns will be carried out before the current financial year ends.
âKerala has huge potential to emerge as an ideal Wedding Destination and it is going to be a major segment of our tourism. This is why the State Tourism Department is going ahead with a massive marketing campaign to position the state as an ideal Wedding Destinationâ, said Tourism Minister Shri P A Mohamed Riyas.
Under the âDestination Wedding Campaign – Airports Translitesâ project, attractive digital display screens highlighting the stateâs attractions will be installed at the countryâs five major airports â Delhi, Mumbai, Bengaluru, Hyderabad, and Ahmedabad, showcasing Keralaâs strengths as a charming wedding destination before global travellers.
Under the âDestination Wedding Micrositeâ projectâ, E-brochures will be prepared with eye-catching pictures of ideal wedding destinations and content in both English and Hindi. Also, online promotion of e-brochures and web pages will be done via google ads.
âDestination Wedding Campaign – Social media, Google Search and display adsâ project seeks to give greater visibility through digital media to the unique ambience that Kerala offers as a wedding destination and make them easily accessible for searchers.
The campaigns will highlight Keralaâs enchanting natural beauty, rollicking beaches, serene backwaters, perfect weather and exquisite cuisine that makes the state the best destination in the country for celebrating the marriage.
The state was recently voted as the Best Wedding Destination by readers of Travel+Leisure India and South Asia magazine.
