Over 2000 renowned international hair artists gathered together to celebrate L’Oréal’s 110thanniversary. Apart from hair artists, the brand’s partners and celebrities took part in the L’Oreal Professionnel event held at Carrousel du Louvre in Paris.
The highlight of the event was the spectacular Hair Show “La French, Art of Hair Coloring”, live musical showcases and surprise happenings.
The event was hosted by Nathalie Roos, President of L’Oréal’s Professional Products Division and Marion Brunet, International General Manager of L’Oréal Professionnel, in the presence of L’Oréal Professionnel international spokesperson, Alexa Chung.
The opening party witnessed the presence of 1700 Hair Artists from more than 40 countries to share with them the brand’s French savoir-faire and latest innovations. The event was peppered by live musical shows from globally acclaimed artists Juliette Armanet, Hollysiz and DJ Sets with Kiddy Smile followed by Ofenbach.
Starring 42 international models styled by hair gurus, including Anna Cleveland, Debrah Show and Georgina Grenville, styled by hair gurus such as Adir Abergel, Anh Co Tran, Khun Gong, Godhands Joe as well as Odile Gilbert and John Nollet, ,
The Hair Show paid tributes to L’Oréal Professionnel’s roots and to the natural and chic French style, with its mix of laid-back attitude and sophistication, which is admired across the world. The show was broadcast live on social media to all L’Oréal communities across the globe.
Guests had a chance to have a look at 110 years of innovation through all L’Oréal Professionnel iconic products. They were also introduced to the new product innovation MAJIREL GLOW and the Beauty Tech innovation STYLE MY HAIR PRO, L’Oréal Professional’s brand new app.
The app is designed to transform the in-salon hair color consultation and ensure memorable experiences for consumers. It is an all-in-one hair color application with a 3D try-on technology and an exclusive digital swatch book to offer a modern, immersive and tailor-made experience. And it’s live with already more than 20 000 hairdressers using the app in their salon.
