Nokia has now partnered with Flpkart to launch smart TVs in India. Flipkart has entered into a strategic relationship with Nokia that grants it the use of the Nokia brand for smart TVs in India–a global first for the brand in the TV category, a statement said.
“Flipkart will leverage its understanding of the needs of Indian consumers to develop, facilitate the manufacturing and distribution of the Nokia branded smart TVs, while managing the end-to-end go-to-market strategy,” it added.
The companies, however, didn’t give any information about product specifications, pricing and launch date.
The Nokia branded smart TVs will feature audio powered by JBL’s sound program.
“Nokia is a globally popular technology brand and enjoys immense brand recall, so we’re excited to start this journey with them to extend the brand into a fast-growing product segment,” Flipkart Senior Vice President and Head – Private Brands, Electronics and Furniture Adarsh Menon said.
Notably, Flipkart also offers smart TVs under its private label — MarQ by Flipkart. It offers smart TVs with screen size of 24-inches to 65-inches UHD, priced between ₹6,999 to ₹64,999.